The Freedom to Self-Identify It ain’t what they call you, it’s what you answer to.  — W.C.Fields That quote, once truly understood, is quite a milestone in anyone’s life – the moment when one realizes…

Influencer Marketing Once there was Bob Hope selling Chevrolets, now there are pretty girls posing on white sandy beaches. Both worked and continue to work because of the hard-wiring in our brains that make us…